Zeina Ghossoub Aswad , PhD MCC CWC

Dr. Zeina Ghossoub El-Aswad is a renowned wellness and leadership coach with over 25 years of experience in coaching and more than 30 years of experience in wellness. She is the founder president of the ICF Chartered Chapter Lebanon, a clinical dietitian, and CEO of Vie Saine, a wellness center in Beirut. Dr. Ghossoub is the co-founder and Chief Wellness Officer of Vital Signs Vital Skills, in Houston, Texas, the global president of executive woman and founder of her coaching company embrace2create. She empowers individuals and organizations globally through her diverse work, wealth of knowledge, dedication, and range of experience.

As the founder and director of VieSaine Sarl, a Wellness and Healthcare center in Antelias, Beirut, Lebanon, Dr. Zeina Ghossoub has been at the forefront of promoting health and well-being. She is also the co-founder and Chief Wellness Officer of Vital Signs Vital Skills in Houston, Texas, where she specializes in maximizing executive wellness and leadership potential in the healthcare industry.

In addition to her coaching credentials, Dr. Ghossoub is an EQi and MBTI certified trainer, a certified LEGO® SERIOUS PLAY® facilitator, an NLP practitioner, and a certified team coach. She served as the President of the ICF- Lebanon Chapter from its inception in January 2018 until 2022 and is currently the Director of the Mentoring Program at the ICF Houston Chapter, underscoring her leadership in the coaching community.

Dr. Ghossoub’s unique approach integrates her clinical dietetics practice with her academic background. She has taught courses in clinical nutrition, counseling, and dietetics at various universities and colleges and has developed nutrition curricula for schools. She was the Behavioral Sciences Coordinator and a professor at LAU Medical School in Beirut and is a faculty member at the College of Executive Coaching in California, USA.

A best-selling co-author with leading global leadership experts, Dr. Ghossoub is a regular presence on television and radio and an editor and contributor to several local and international magazines. Her professional philosophy centers on empowering individuals to become the best versions of themselves and achieve their goals through holistic wellness and leadership strategies.